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How Deepchill went from no Google presence to #1 for air conditioning gold coast

Deepchill had next to no presence on Google and a sales team waiting on leads. End-to-end SEO and a website overhaul later, they hold 90-plus first-position rankings across the Gold Coast.

I Want Results Like This
A climate-controlled living space overlooking the water, from DeepChill
90+Keywords at position 1
25More keywords on page one
#1air conditioning gold coast
01

The problem

Deepchill needed more inbound leads to keep an eager sales team busy. Before working with us they had next to no presence on Google. Our job was to change that and get a steady stream of leads coming through the door every day.

On top of that, the website needed an overhaul. It had to look fresh, be built properly for SEO, and convert as many visitors into leads as possible. Challenge accepted.

What we were up againstNext to no visibility on GoogleA sales team that needed a daily flow of leadsA website in need of a fresh look, SEO and conversion overhaul
The Deepchill homepage: the brief covered a fresh look, SEO strength and turning visitors into quote requests.
The Deepchill homepage: the brief covered a fresh look, SEO strength and turning visitors into quote requests.
02

What we did

We rolled out an end-to-end SEO program for Deepchill: onsite optimisation, copywriting, content promotion and local SEO, all pointed at the air conditioning searches that matter on the Gold Coast, from the big glory terms down to individual suburbs.

1Onsite optimisationThe site was optimised page by page so Google could clearly see what Deepchill offers and where.
2Copywriting for the money termsNew copy targeted the valuable air conditioning terms for the Gold Coast, as well as the suburbs across the region Deepchill services.
3Content promotionContent was promoted to build the authority and relevance the domain needed to compete at the top of the results.
4Local SEOLocal SEO work made sure Deepchill shows up wherever people on the Gold Coast search for air conditioning, suburb by suburb.
air conditioning gold coast, ducted air conditioning gold coast and a run of suburb terms, all at position 1.
air conditioning gold coast, ducted air conditioning gold coast and a run of suburb terms, all at position 1.
03

The results

Deepchill is now the clear market leader for air conditioning on the Gold Coast. They hold over 90 keywords in first position and another 25 elsewhere on page one, covering the glory terms like air conditioning gold coast as well as a huge range of suburb searches like air conditioning ormeau. The inbox is jam-packed with new customer leads every morning.

Keyword movement
Search termBeforeNow
air conditioning gold coast—1
ducted air conditioning gold coast—1
air conditioning ormeau—1
Deepchill started with next to no Google presence; over 90 terms now sit at position 1.
Air Conditioning Gold Coast in Google: Deep Chill in the first organic position.
Air Conditioning Gold Coast in Google: Deep Chill in the first organic position.

You're hard pressed to run an air conditioning search on the Gold Coast without seeing Deepchill near the top, and the job now is keeping it that way as the region grows.

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