Google SearchPostclickGoogle Ads Healthy meal delivery

How we rebuilt Fitness Muscle Meals' website and grew revenue 93%

Fitness Muscle Meals relied on online orders and wasn't getting any. A conversion-focused rebuild, SEO from the ground up and a tight Google Ads campaign turned that around: revenue up 93%, organic traffic up 71%.

I Want Results Like This
A group push-up session in the gym, from Fitness Muscle Meals
93%Revenue growth
71%Organic traffic
519Organic keywords rankingPer Ahrefs
01

The problem

Fitness Muscle Meals sell healthy meals aimed at gym goers, and the business lives or dies on online orders. The trouble was that the orders weren't coming. The website hadn't been designed to sell, and the AdWords account that should have been feeding it had been mismanaged.

Add zero visibility in Google's organic results and you have a recipe for next to no sales. Fitness Muscle Meals knew something had to change quickly, so the brief to us was a single line: generate more sales online.

What we were up againstA website not built to convert visitors into ordersA mismanaged AdWords campaignNo visibility in Google's organic results
The old Fitness Muscle Meals website: it wasn't built to sell, and neither was the marketing behind it.
The old Fitness Muscle Meals website: it wasn't built to sell, and neither was the marketing behind it.
02

What we did

We started with the website, because sending traffic to a page that doesn't convert is money wasted. The new site was built around direct response copywriting and design principles proven to convert, with SEO baked in from day one. Then we built the paid campaigns to bring the right people to it.

1Built a website designed to sellDirect response copy and conversion-led design gave every visitor a clear reason and a clear path to order.
2SEO from the ground upOptimised metadata, content and internal linking were built into the new site, backed by an outreach campaign for links.
3A laser-focused Google Ads campaignPaid search was rebuilt to drive sales, not just clicks.
4Facebook ads and remarketingSocial ads and remarketing brought visitors back to complete an order.
The new site: a clear offer, a first-order discount and a single job, getting visitors to order.
The new site: a clear offer, a first-order discount and a single job, getting visitors to order.
03

The results

The SEO results landed fast. Keyword visibility climbed significantly, with many terms reaching the top positions in Google, and organic traffic rose 71% on the back of it. Combined with the new site and paid campaigns, revenue grew 93%.

Organic keywords tracked in Ahrefs: 519 ranking terms, up from almost none before the new site.
Organic keywords tracked in Ahrefs: 519 ranking terms, up from almost none before the new site.

With a site that converts and search channels that feed it, the next step is scaling the campaigns and widening the range of terms the site ranks for.

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