How we took JWA Oil to #1 for bog mats, their money keyword

JWA Oil work in temporary access. Large scale mining and construction operations need to keep functioning no matter the weather, and JWA supply the makeshift roads that make that possible. In their industry those temporary access mats go by one name: bog mats.

The brief had one line in it: get JWA Oil into the top 3 for bog mats within six months. We assessed the market and the JWA site, weighed up what it would take, and accepted the challenge.

We deployed an SEO strategy built on two fronts: optimising the onsite content, and supporting it with a link building campaign. Keyword research identified the high value terms, the target pages were rewritten around them, and our outreach team went to work earning links from relevant sites.

We didn't just get JWA Oil into the top 3 as agreed. They sit in first position for bog mats, and in the top 2 for related terms like temporary access mats. That translates to a steady stream of enquiries for very large, very valuable jobs right across Australia.

The domain keeps being rewarded with rankings, traffic and leads. With the money keyword secured, the next terms in the space are the natural place to go.