How Little Acre went from page 3 to page 1 in under two months

Little Acre grow gourmet mushrooms in the heart of Brisbane, supplying local restaurants and cafes, and ship mushroom grow kits to doorsteps Australia-wide. Social media and paid ads were pulling their weight. Organic search wasn't, despite the team's own efforts at SEO.

The core issue was simple: for the terms that mattered, like mushroom grow kit and mushroom kit, they were close to impossible to find. The keywords they did rank for carried little buying intent and weren't driving leads or sales. The brief: grow organic traffic, expand search visibility and increase sales.

We started with comprehensive research into the industry and Little Acre's target market, pulling out the high value keywords and feeding them into our keyword mapping process. Existing ranking trends were analysed, and the most effective, closely related terms were mapped to the main pages before any copy was written.

Less than two months in, Little Acre had significantly more organic traffic and many more keywords in the top Google rankings. Target terms that had sat on the third page and deeper, virtually impossible to find, were now on page one and still trending upwards, several in fifth and sixth position.

With more exposure for every mushroom kit related search, Little Acre is reaching the customers who were looking for them all along. The trend line is still pointing up.