How Pearsons Gifting went from a brand new site to #1 in a year
Pearsons Gifting launched with no links, no content and no rankings into a hamper market full of decade-old competitors. Twelve months of copy, internal linking and authority links took them to first position for their target keyword.
The problem
Pearsons Gifting was a brand new offering from the team at Pearsons Florist: their entrance into the highly competitive hamper and gifting space. The site launched with no SEO work done at all. No links, no content, and well and truly behind the eight ball against established, dominant brands.
Many of those competitors had been online for as long as a decade. Our brief was simple to state and hard to do: rank the site on the first page of Google and drive relevant traffic and sales.
What we did
As the site was brand new, we had to do it all. We deployed an end-to-end SEO campaign: writing copy for every high value page, optimising the internal linking, and acquiring a consistent stream of high quality authority links to build the domain's authority from zero.
The results
After just one year's work the results were seriously impressive: nearly a thousand keywords ranking in Google, 150 of them on the first page. And for the target keyword, hamper delivery sydney, Pearsons Gifting sits in first position, ahead of every established competitor.
From a standing start to first position in twelve months, the domain now has the authority to keep taking ground in the hamper and gifting space.
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