How we gave Podiatry First 73% more leads and 373% more traffic

Podiatry First, like most clinics, depended on the leads that came in online. The trouble was that almost none did. The website hadn't been designed to convert visitors, the AdWords campaign had been poorly managed, and the practice had no visibility in Google's organic results. Put together, it was a recipe for next to no sales.

The old website simply wasn't cutting it, and Podiatry First knew something had to change quickly. Our brief came down to one thing: generate more leads online.

We built Podiatry First a new website with one job: converting visitors into leads. Direct response copywriting and design principles proven to convert shaped every page, and SEO was factored in from the ground up. While the site was in build, we kept the enquiries coming with landing pages and a focused Google Ads campaign.

The SEO results came quickly. Keywords in positions 1 to 3 rose 102%, with primary terms such as 'Podiatrist Sydney' and 'Podiatrist Bondi Junction' among them, and organic traffic climbed 373%. Combined with the new site and landing pages, leads were up 73%.

With the new site converting and the organic footprint growing, the job now is to keep compounding: more top-3 terms, more traffic, more bookings.