Google Search Refurbished computers

How we grew Recompute's organic revenue 286% and organic traffic 900%

Recompute sold great-value refurbished computers but was nowhere on Google, burnt by an agency that over-promised. Foundations, new pages, a disavow and link building turned that into a 900% traffic lift.

I Want Results Like This
A technician behind the counter of the Recompute computer store
286%Organic revenueImproving each month
900%Organic traffic
330%Google visibility
300%Keywords in top 31,000+ on page 1
01

The problem

Founded in 2001, Recompute has set the standard for customer service and product quality in refurbished computers, at prices that represent real value. The website, formerly bargainseeker.com.au, was built to serve customers wherever they were. The only problem was that nobody could find it on Google.

A previous SEO agency had over-promised and under-delivered, so Recompute were ready for a change. After a successful Google Ads and Shopping campaign with us, we got the chance to prove we could walk the SEO walk. With traffic and revenue plateaued, the brief was to lift organic visibility and win competitive, valuable terms like refurbished laptops and refurbished computers.

What we were up againstNowhere to be found on GoogleTraffic and revenue had plateauedToxic links built by the previous agencyKey pages not optimised for target keywords
The Recompute homepage at the start of the campaign.
The Recompute homepage at the start of the campaign.
02

What we did

We audited the SEO basics across every key page, metadata, heading tags and page copy, and found none of it was optimised for the target keywords. We also audited the backlink profile and disavowed the nasty links the previous agency had built. From there it was about content, new pages and authority.

1Fixed the foundations and disavowed bad linksMetadata, heading tags and page copy were reworked around the target keywords, and the previous agency's toxic backlinks were disavowed.
2New content with TF-IDF optimisationFresh copy for the homepage and main category pages supported the new metadata, with TF-IDF optimisation giving Google the context it needed.
3Expanded the categoriesWe created new pages for different brands and capital cities, plus pages for buyers such as pensioners and students looking for a refurbished laptop.
4Built authority with linksA link acquisition campaign prospected relevant, high-quality tech domains and placed links that lifted the authority of the Recompute domain.
The expanded site navigation: refurbished laptop pages for each capital city, ex-government and pensioner laptops, and brand categories.
The expanded site navigation: refurbished laptop pages for each capital city, ex-government and pensioner laptops, and brand categories.
03

The results

Recompute now ranks at the top of Google for super competitive keywords such as 'refurbished laptops' and 'refurbished computers', plus hundreds of variations. Overall Google visibility rose 330%, organic traffic rose 900%, and organic revenue rose 286% and is still improving each month. Keywords in positions 1 to 3 are up 300%, with more than 1,000 keywords now permanently on page 1.

Organic traffic in Ahrefs, 2016 to 2020, now above 10,000 visits a month.
Organic traffic in Ahrefs, 2016 to 2020, now above 10,000 visits a month.

With the foundations, content and authority in place, organic revenue is still climbing month on month, and there are more categories, cities and audiences left to go after.

Want results like this?

Tell us about your market and we'll tell you honestly whether we can move it, and what it would take. No lock-in contracts, no hard sell.

Get a free growth plan

More success stories

See all results
A florist surrounded by roses and peonies at Daily BloomsGoogle SearchHow Daily Blooms became the first result for flower delivery in every city they serve10x google traffic A designer sketching a furniture design at Hudson FurnitureGoogle SearchHow Hudson Furniture beat a Google penalty and grew organic revenue 140%220% google visibility The Pearsons Florist shopfront flower displayGoogle SearchHow Pearsons Florist doubled organic revenue in a crowded flower market100% organic revenue