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SEO, technical fixes, content and links for Australian service businesses, written by the people who do the work. How to rank in the suburbs you actually serve.
64 articles · Updated weeklyAll Google Search articles
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User Experience (UX) and SEO: How They Intersect When you strive to establish a strong online presence, understanding the relationship between User Experience (UX) and Search Engine Optimisation (SEO)… 
Robert Hoang · 25 Feb 2025 
Anchor Text 101: Your Essential Guide to Optimising Link Text In search engine optimisation, anchor text is a term you'll frequently encounter. Robert Hoang · 29 Jan 2025 
Take It Inhouse vs Using An Agency In today’s digital landscape, there’s no debating the importance of SEO. 
Arthur Fabik · 10 Oct 2024 
Link Building Techniques in the Modern SEO Era As we say on our SEO podcast, link building is everyone's favourite topic. That's because links really work. 
Michael Costin · 13 Feb 2024 
Unsecured Websites: Mastering SSL for SEO Benefits As you venture into the digital space, understanding website security is crucial for safeguarding your online presence and boosting your search engine… Arthur Fabik · 29 Jan 2024 
Google's E-E-A-T Principles Understanding the evolving landscape of search engine optimisation is vital for ensuring your content remains visible and competitive. Arthur Fabik · 21 Jan 2024 
Internal Linking Introduction: Mastering Website Navigation and SEO Internal linking is an essential tactic in your SEO toolkit, making it easier for both users and search engines to navigate your website. Arthur Fabik · 21 Jan 2024 
Using Google Search Console for SEO Insights Google Search Console is an indispensable tool for website owners, content creators, and SEO professionals seeking to enhance their site's visibility and… Arthur Fabik · 21 Jan 2024 
Duplicate Content 101 Duplicate content refers to blocks of content within or across domains that are either completely identical or remarkably similar. Robert Hoang · 18 Jan 2024 
How Daily Blooms became the first result for flower delivery in every city they serve 10x google traffic Read the case study 
How Hudson Furniture beat a Google penalty and grew organic revenue 140% 220% google visibility Read the case study 
How we grew Recompute's organic revenue 286% and organic traffic 900% 286% organic revenue Read the case study Ready when you are Want more customers from Google Search? We'll audit your site and show you the pages to cut, keep and rebuild. Free, no lock-in.
