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SEO, technical fixes, content and links for Australian service businesses, written by the people who do the work. How to rank in the suburbs you actually serve.
64 articles · Updated weeklyAll Google Search articles
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Understanding Google's Algorithm Updates Google's search algorithms are ever-evolving, a reflection of the company's commitment to providing an exceptional user experience. 
Robert Hoang · 14 Jan 2024 
XML Sitemaps Explainer An XML Sitemap acts as a roadmap for your website, guiding search engines through all the significant pages you have on offer. 
Katherine Zhu · 14 Jan 2024 
SEO Analytics: Measuring and Interpreting Your Data SEO analytics empower you to understand and improve your website’s performance in organic search. Robert Hoang · 11 Jan 2024 
Robots.txt Explainer: Your Guide to Website Crawl Control The robots.txt file serves as a crucial component of website management and search engine optimisation. Katherine Zhu · 10 Jan 2024 
Understanding Indexing and Crawling Understanding how search engines like Google uncover and organise the wealth of information on the internet is vital for anyone interested in SEO or… 
Arthur Fabik · 10 Jan 2024 
Enterprise SEO: Everything You Need to Know in a Nutshell In the world of search engine optimisation (SEO), there's a specialised approach designed for large organisations called enterprise SEO. 
Michael Costin · 26 Nov 2023 
Keyword Research for SEO: The Foundation of Successful Content Strategy Keyword research is an integral component of any SEO strategy, enabling you to understand the phrases and queries your target audience uses when… Arthur Fabik · 26 Nov 2023 
Shopify SEO: Quick Tips to Boost Your Store's Rankings It's no secret that having a strong online presence is vital for businesses these days, and Shopify is an excellent platform for setting up your… Michael Costin · 26 Nov 2023 
Why Is SEO A Monthly Investment? Everybody loves a sugar coat. Sometimes, it’s a lot easier to digest information that isn’t ideal with a layer of sweet on top. Arthur Fabik · 7 Nov 2022 
How Daily Blooms became the first result for flower delivery in every city they serve 10x google traffic Read the case study 
How Hudson Furniture beat a Google penalty and grew organic revenue 140% 220% google visibility Read the case study 
How we grew Recompute's organic revenue 286% and organic traffic 900% 286% organic revenue Read the case study Ready when you are Want more customers from Google Search? We'll audit your site and show you the pages to cut, keep and rebuild. Free, no lock-in.
