Commercial cleaning digital marketing that fills the contract pipeline.
We’re a specialist commercial cleaning marketing agency. Commercial cleaning SEO, Google Ads, Google Maps and lead generation, run by a team that already knows what a five-night-a-week office contract is worth, how a facility manager builds a shortlist, and which business districts are worth fighting for.
Contracted revenue / monthLive$18k$61kSample commercial cleaning client, 9 months in.
Digital marketing for commercial cleaners
We don’t do “all industries”. We do local service businesses like yours.
Nobody rings a commercial cleaner at 2am. A building manager watches the bins get missed for a month, decides the incumbent is finished, and opens Google on a Tuesday afternoon. Three tabs, two site walkthroughs, one contract signed six weeks later. Commercial cleaning digital marketing is the work of being in those three tabs, in every district your crews already travel to.
That’s the whole job we do for cleaning contractors: commercial cleaning SEO to own the office, strata and medical searches across your service area, Google Ads to reach the managers collecting quotes this week, Google Maps so you sit in the local three-pack, AI visibility so you get named when a procurement officer asks ChatGPT for three cleaners, and a website that answers the insurance and staffing questions before anyone picks up the phone. Four channels, one pipeline of commercial cleaning leads.
We’ve run this playbook across trade and service businesses around Australia, and commercial cleaning is the one where the money lives in the contract term. A $2,800 a month office run held for four years is worth more than $130,000. So we build your commercial cleaning lead generation around the accounts worth keeping that long, and we don’t measure the month by how many end of lease cleans came through.
Office, strata, medical and childcare contractsBuilt for a six-week sales cycleEvery quote request tracked to source
The five things we do for commercial cleaning.
Run together they cover every way a customer can find you, and every way they decide whether to call.
Google Search · Commercial cleaning SEO
Rank for every contract type in every district you cover.
“Office cleaning Parramatta”, “strata cleaning Bundall”, “medical centre cleaning Melbourne”, “builders clean Osborne Park”: behind each of those searches is a manager with a budget and a contractor who has let them down. We build the service and district page structure that lets you show up for all of them, then earn the authority to hold those positions while the scope of works goes around the office.
A page per contract type and per district, not one thin “areas we serve” list
Office, strata, medical, childcare and end of lease intent handled separately
Get in front of the managers already collecting quotes.
SEO compounds over months, and a facility manager whose cleaner walked off site on Friday is ringing three companies on Monday. Google Ads puts you in that search the day it happens and lets you push harder in the suburbs where your supervisors already run a route. We manage commercial cleaning accounts on cost per quote request and cost per contract won, then report the monthly value of what got signed.
Campaigns split by contract type, with bids weighted to business hours
Job seekers and franchise buyers excluded, because they burn cleaning budgets fastest
A good share of commercial cleaning searches still get decided in the map pack, and most cleaning companies only rank within a few kilometres of the address on the ABN. We work the three things that move it: a Business Profile with the right categories and service list, a steady flow of reviews out of the buildings you already service, and district pages carrying real local signal.
Grid rank tracking across the business parks your crews already drive to
A review process that works on facility managers, which takes a different ask
Office managers now ask an AI assistant for three commercial cleaners in their area before they open a search engine. Those answers get assembled from your site structure, your reviews and whatever the rest of the web says about you. We make a cleaning company legible to those tools, so your name comes back alongside the other two and gets a call.
Schema, entity and citation work so your services and coverage line up everywhere
Tracking of the prompts procurement and office managers actually type
A facility manager checks three cleaning websites in about five minutes. They are looking for public liability cover, police-checked staff, the kinds of buildings you already clean and a way to book a walkthrough. Bury all of that behind a contact form and the quote request goes to the other two. Our sister brand Postclick writes and builds the pages: fast, specific, proof up front.
Landing pages for paid traffic, converting at 10-30%+
Contract type and district pages you can add to without a developer
Most cleaning companies we work with invest between $2,000 and $6,000 a month across SEO, Google Ads and Maps, plus ad spend. The right number depends on how many districts you want to own and how much new work your supervisors can absorb without the service slipping. One extra $3,000 a month office contract covers the retainer and keeps paying for years after that. We’ll tell you what your market costs before you commit to anything.
Quote requests from Google Ads start inside a week or two. Signed contracts take longer, because that is how B2B buying works: the enquiry becomes a site walkthrough, the walkthrough becomes a scope of works and a price, and the price sits with a facility manager until the incumbent’s notice period runs out. Six to twelve weeks from first click to first clean is a normal run, and school, council and aged care tenders are slower again. Map pack movement shows in 6 to 10 weeks, and broad commercial cleaning SEO gains land between months three and six and compound from there. We plan the budget around that lag so nobody panics in week four.
Yes. We won’t run two cleaning contractors chasing the same business parks, because we’d be bidding against ourselves and splitting the same map pack. Once we’re working with you across your districts, those districts are yours.
That’s usually the first thing we build. Contract searches and one-off searches look nothing alike: “commercial cleaning services Sydney” and “end of lease clean Marrickville” pull different buyers, need different landing pages and carry wildly different lifetime value. We separate them so the budget sits on recurring work, and we keep builders cleans and end of lease running as a smaller campaign for the weeks you want fill-in jobs.
Ranking for your home city on the broadest term is the easy part, and that term carries the most tyre-kickers on it. The contracts sit in the searches underneath: “office cleaning Milton”, “strata cleaning Chermside”, “medical centre cleaning Springfield”, plus twenty more you have no page for. We map your visibility across a grid of your whole service area, and there is almost always a business park fifteen minutes away where nobody has heard of you.
Not always, but be realistic. A manager comparing three cleaners will quietly drop the one whose site takes five seconds to load, lists no insurance details and leads with a stock photo of a mop. We’ll tell you honestly whether yours is worth fixing or rebuilding, and Postclick can handle the rebuild if it comes to that.
Call tracking on every number, recordings you can listen back to, and forms that log the search and the page behind each enquiry. Because the cycle is long, we also follow what happens next: which enquiries turned into a site walkthrough, which walkthroughs turned into a priced scope, and what monthly value the signed ones carry. One view of that, monthly, with the districts and contract types that produced it.
No lock-in. We work month to month, which is the same deal most of your clients want from you. Most cleaning clients stay with us for years, and that is the only retention metric worth quoting.
How digital marketing works for a commercial cleaning business
Commercial cleaning digital marketing is the work of getting a cleaning company onto the shortlist a facility manager builds weeks before anyone signs. Four things run together: commercial cleaning SEO for the contract and district searches those managers type, Google Ads to buy the quote requests happening this week, Google Maps for the local three-pack, and a website that answers the insurance, staffing and coverage questions on the first screen. Each channel catches a different buyer at a different point in the cycle, and skipping one raises the price of the rest.
Commercial cleaning SEO
SEO for cleaning contractors is a structure problem. A commercial cleaning business sells office cleaning, strata and common area work, medical and dental, childcare, gyms, schools, warehouses, retail, builders cleans, end of lease, carpet steam cleaning, window cleaning and strip and seal. Cross that against thirty suburbs and you have several hundred genuine searches with contracts attached. Most cleaning sites put the lot on one services page with a list of areas underneath, then rank for the suburb the ABN is registered in and nothing else. We build a page for each contract type and each real service district, write them so a facility manager gets a straight answer about scope, staffing and insurance, and earn the links and citations that hold those positions when a national franchise starts bidding.
Google Ads for commercial cleaners
Paid search is how you reach the manager whose cleaner walked off site last Friday. A commercial cleaning Google Ads account run properly splits contract intent from one-off intent, weights bids toward business hours when facility managers are at a desk, and excludes the two searches that drain cleaning budgets faster than anything else: people looking for cleaning jobs and people looking to buy a cleaning franchise. What is left lands on a page written for that exact contract type. We manage against cost per quote request and cost per contract won, so you can see what a strata enquiry costs against a medical one and where the next dollar belongs.
Commercial cleaning lead generation
Lead generation for a cleaning contractor has a longer middle than any other trade we work with. An enquiry is a long way from a job, a walkthrough is a long way from a contract, and eight weeks can pass between them. We track every call and form enquiry back to the search, the page and the contract type, then follow it through the walkthrough and the priced scope so the report shows cost per signed contract and the monthly revenue it brought with it. A $900 a month strata run, a $2,400 medical centre and a $4,500 three-floor office are three very different wins, and the numbers should say which one your marketing is actually producing. It is also how we know when to stop scaling: sixty enquiries a week is a liability if you can only staff twelve buildings.
Why a specialist agency
A generalist agency has to learn your business on your budget. We already know a cleaning contract gets sold on a site walkthrough, that the buyer is a facility, building or strata manager working to a scope of works and a notice period, that tender terms and staffing detail decide more than the headline rate, and that one signed office building can be worth six figures over its life. We specialise in local service businesses for that reason. The playbook has been refined across dozens of them, so your campaign starts from what already works.
Other industries we work with
Not a commercial cleaning? We run the same playbook for these trades.
Looking for a commercial cleaning marketing agency in Australia?
We work with cleaning contractors across Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and the Gold Coast, from two-crew operators taking their first serious run at Google through to companies running eighty staff across four states. Office towers in Macquarie Park, strata common areas in Bundall, medical centres in Springfield, childcare in Geelong, builders cleans on new apartment stock in Port Melbourne: the marketing problem underneath all of it is the same. The manager is already looking, and right now a competitor is the one being walked through the building.
Our commercial cleaning digital marketing work covers the full path that buyer takes. Commercial cleaning SEO earns the organic positions for each contract type and district. Commercial cleaning Google Ads buys the quote requests while the organic work compounds. Google Maps and Google Business Profile management put you in the local three-pack where “office cleaning near me” gets decided. AI visibility makes sure you are named when a procurement officer asks ChatGPT or Google’s AI Overviews for three cleaners. And Postclick builds the landing pages and website that turn all of that traffic into booked site walkthroughs.
If you are comparing commercial cleaning marketing companies, the question worth asking is who has run lead generation into a B2B sales cycle before, where the enquiry and the signature are two months apart. We only work with local service businesses, one commercial cleaning company per service area, on month-to-month terms, and we will tell you before you spend a dollar whether your districts are worth attacking and what it will realistically cost.
