Electrician digital marketing that keeps the diary full.
We’re a specialist electrician marketing agency. Electrician SEO, Google Ads, Google Maps and lead generation, run by a team that already knows what a switchboard upgrade is worth, what an after-hours fault call costs to buy, and which suburbs are worth fighting for.
Booked jobs / monthLive27129Sample electrical client, 9 months in.
Digital marketing for electricians
We only work with local service businesses. Electrical contractors are a big chunk of them.
Electrical is a search-driven trade. Half the house drops out on a Sunday night, the safety switch keeps tripping, and the homeowner types “electrician near me” and rings one of the first three names on the map. That decision takes ten seconds. Electrician digital marketing is the work of being one of those three names, in every suburb you’re willing to send a van to.
So that’s the job for electricians: electrician SEO to own the service and suburb searches, Google Ads for the fault calls that can’t wait, Google Maps so you sit in the local three-pack, AI visibility so your name comes up when someone asks ChatGPT who to call, and a website that turns the click into a booked job. Four channels feeding one pipeline of electrical leads.
We’ve run this playbook for electricians, plumbers, HVAC and other trades across Australia, so nobody is learning your trade on your budget. We already know the gap between a $190 powerpoint and a $9,500 rewire, and we build your electrician lead generation around the work you want more of.
After-hours fault intent coveredA page per service and per suburbCall tracking on every enquiry
The five things we do for electricians.
Run together they cover every way a customer can find you, and every way they decide whether to call.
Google Search · Electrician SEO
Rank for every electrical job in every suburb you cover.
“Switchboard upgrade Coorparoo”, “EV charger installation Hawthorn”, “emergency electrician near me”: hundreds of these searches run every week inside your service radius, and each one is a job on someone’s board. We build the service and suburb page structure that lets you show up for all of them, then earn the authority to hold those positions once you’ve got them.
A page for every service and every suburb you actually cover
Fault work, installs and compliance jobs treated as separate intent
Fault calls from the first week, dialled up or down.
SEO compounds. A dead switchboard on a Friday night won’t wait for it. Google Ads puts you at the top of the page for the jobs that book on the first call, and lets you push volume up when the diary is thin and pull it back when the vans are full. We run electrical accounts on booked jobs and cost per job.
Call-only and after-hours campaigns for genuine faults
DIY, apprentice and wholesaler searches negated before they cost you
Most electrical calls start in the map pack, and most electricians only rank within a few kilometres of their own address. Three things move it: a Business Profile built out properly, a steady flow of reviews, and suburb pages carrying real local signal. We work all three, so you hold position across the full service radius and not only your own street.
Grid rank tracking that shows the suburbs you’re invisible in
A review process your sparkies will actually run from the van
A growing share of homeowners ask an AI assistant who to call before they open Google at all. Those answers get assembled from your site structure, your reviews and whatever the rest of the web says about you. We make an electrical business legible to those tools, so your name sits in the shortlist of three that comes back.
Schema, entity and citation work so your licence, trading name and service area agree everywhere
Tracking of the prompts homeowners are actually typing
Getting found is half the job. A slow site that buries the phone number and reads like every other sparky in town hands the lead to the next result down. Our sister brand Postclick writes and builds the pages: fast, clear, licence number and reviews up front, one obvious way to get in touch on every screen.
Landing pages for paid traffic, converting at 10 to 30%+
Suburb and service pages you can add to without a developer
Most electrical businesses we work with invest between $2,000 and $6,000 a month across SEO, Google Ads and Maps, plus ad spend on top. The right number comes down to how many suburbs you want to own and how many jobs a week you can actually run. A one-van domestic operation chasing switchboard upgrades is a different budget to a four-van outfit with a commercial maintenance arm. We price the market for you before you commit to anything.
Google Ads can be producing fault calls inside a week. Map pack movement shows up between 6 and 10 weeks. Broad electrician SEO gains land somewhere between months three and six, then keep compounding. We run both together for that reason: the ads pay for the vans while the organic work builds the asset you stop renting.
Yes. We won’t sign two electrical businesses competing for the same suburbs, because we’d be bidding against ourselves and splitting one map pack between two clients. While we’re working together, your patch is yours.
It’s the first campaign we build for most electricians. Fault intent looks nothing like install intent: different keywords, different hours of the day, different landing page, different ad copy. “No power”, “switchboard sparking” and “power keeps tripping” at 9pm is a very different buyer to someone pricing LED downlights on a Tuesday lunchbreak. We split the two, so you can run after-hours campaigns on the nights you’ve got someone on call and switch them off when you don’t.
Ranking in the suburb your business is registered in is the easy part, Google hands you that. The money sits in the twenty suburbs you drive to and don’t rank in. We map your visibility on a grid across the whole service area, and it’s close to universal that an electrician goes invisible five kilometres from their own front door.
Not always. Be realistic about it though. A ten-year-old WordPress build that takes five seconds to load on a phone and hides the number in the footer drags down every channel sitting above it. We’ll tell you straight whether yours is worth fixing or rebuilding, and Postclick handles the rebuild if that’s the call.
Call tracking on every number, recordings you can play back, and forms that log the service, the suburb and the channel behind each enquiry. Your monthly report is one view of calls, form leads, cost per job and which service and suburb produced them.
No lock-in. We work month to month, so the work has to keep earning its place on your P&L. Most electrical clients stay with us for years, which is the only retention number worth quoting.
How digital marketing works for an electrical business
Electrician digital marketing is the work of making an electrical business the obvious call at the moment someone needs a sparky. Four things run together: electrician SEO so you appear for the service and suburb searches people actually type, Google Ads so you can buy the urgent fault work today, Google Maps so you hold a spot in the local three-pack, and a website that converts the visit into a phone call. Each channel catches a different customer, and dropping one makes the other three more expensive.
Electrician SEO
SEO for electricians is a structure problem before it’s a content problem. An electrical contractor sells twenty-odd distinct services across thirty suburbs: switchboard upgrades, rewires, safety switch installs, LED downlight conversions, ceiling fans, EV charger installation, solar and battery hookups, smoke alarm compliance, three-phase upgrades, data cabling, exit and emergency lighting, fault finding. Cross that list by location and you’re looking at hundreds of genuine search queries. Most electrical sites pile the lot onto one services page with a list of suburbs underneath, then wonder why they only rank at home. We build a page for each service and each real service area, write them so a homeowner would read them, and earn the links and citations that hold the positions once you take them.
Google Ads for electricians
Paid search is the switch you can flip on Monday. An electrician Google Ads account run properly separates emergency fault intent from planned installs, runs call-only ads for the bloke standing in a dark kitchen at 8pm, negates the DIY, apprentice and wholesaler searches that quietly eat budget, and sends everything else to a page written for that exact job. We manage electrical accounts against cost per booked job. You get to see what a switchboard lead costs against an EV charger lead, and put the budget where the margin is.
Electrician lead generation
Lead generation for electricians is the part most agencies skip. Clicks are easy to report and impossible to bank. We track every call and form enquiry back to the service and the suburb that produced it, record the calls so you can hear how the office is handling them, and report on cost per lead and cost per booked job. It’s also how we know when to stop scaling a channel. Sixty enquiries a week is no use to a business with two vans and one apprentice.
Why a specialist agency
A generalist agency learns your trade on your budget. We already know what a switchboard upgrade is worth, which searches convert and which ones burn money, how a summer storm season moves fault work, and what a homeowner needs to see before they let a stranger into the meter box. Home services is the only sector we work in, so the playbook arrives refined across dozens of trade businesses and your campaign starts from what already works.
Other industries we work with
Not an electrician? We run the same playbook for these trades.
Looking for an electrician marketing agency in Australia?
We work with electrical businesses across Brisbane, the Gold Coast, Sydney, Melbourne, Perth, Adelaide and regional Australia, from two-van residential outfits making their first serious run at Google through to commercial contractors with a service department to keep busy. Domestic maintenance, switchboard upgrades, rewires, EV charger installation, solar and battery hookups, smoke alarm compliance, data and comms, Level 2 service work, commercial test and tag: the marketing problem is identical. Someone in your patch is searching right now, and a competitor is taking that call.
Our electrician digital marketing work covers the whole path that customer walks. Electrician SEO earns the organic positions for each service and each suburb. Google Ads for electricians buys the urgent fault work while the organic side compounds. Google Maps and Google Business Profile management put you in the three-pack where most “electrician near me” searches get decided. AI visibility makes sure you’re named when someone asks ChatGPT or Google’s AI Overviews who to call. And Postclick builds the landing pages and website that turn all that traffic into booked jobs.
If you’re comparing electrical marketing companies, the question worth asking is how many trade businesses they’ve actually run lead generation for. We only work with home services, one electrician per service area, on month-to-month terms, and we’ll tell you before you spend a dollar whether your market is worth attacking and what it will realistically cost.
