SEO & AI SEO For Tradies
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Grow Your Trade Business With SEO and AI Search
Your next best customer is searching for a tradie right now. The question is, are they finding you, or your competitor?
The way people find a tradie has changed. Some are still typing "plumber near me" into Google. Others are asking ChatGPT, Gemini or Perplexity for a recommendation. Plenty more are tapping a suggestion straight out of Google's AI Overviews without scrolling at all. If your business isn't showing up across all of it, you're handing work to the tradies who are.
A proper SEO strategy fixes that. It gets your website ranking on Google for the services you offer in the suburbs you cover. It gets your business mentioned when someone asks an AI tool for a local recommendation. And it keeps the leads coming without you paying for every single click.
That's the difference it makes. Quality enquiries landing in your inbox every week, jobs in the suburbs you actually want to work, and customers who've already seen your name, read your reviews and decided you're the one to call. We've done it for plumbers, sparkies, builders, concreters, landscapers, roofers and painters across Australia. The same principles work, the strategy just gets tailored to your trade and your patch.
Have a quick chat with one of our senior strategists. If SEO isn't the right fit, we'll tell you straight. If it is, you'll walk away with a free proposal showing exactly how we'd grow your business.
How It Works
Claim Free Proposal
Submit your details via the free proposal form. This gives us enough information to analyse your website, business & market and determine if our approach is the right fit for you.
We Prepare A Plan
If we think we can help you, our strategists will look at your site and what your competitors are up to and come back to you with a customised plan to generate new customers online.
You Generate New Customers
Our digital specialists will then implement multi-channel digital advertising campaigns to generate you as many customers as possible at as efficient an investment as possible.
Not Every Trade Business Is the Right Fit. That's the Point.
The truth is, SEO might not be the right fit for you. We only sign clients we're confident we can get results for. We're not interested in selling you a campaign, putting you through a long-winded onboarding, then watching you walk six months later because the leads never came. Nobody wins. If we don't reckon we can help, we'll tell you straight.
If we do take you on, you're in good hands. We're a team of senior SEO specialists with a minimum of 5 years experience working with trade businesses across Australia. Electricians, plumbers, landscapers, painters, builders, concreters. We've done the work, we know what brings in jobs, and we know what doesn't.
We host Australia's number one SEO podcast and travel to the biggest SEO conferences in the world. It keeps us ahead of every algorithm shift, AI update and ranking change, and that knowledge goes straight into your campaign.
You get a full audit of your website and your competitors, service and suburb pages built to rank, the technical work done properly, a fully optimised Google Business Profile, quality backlinks, content that proves you know your trade, and ongoing optimisation for Google and AI tools. You'll work directly with a senior strategist, get monthly reporting that shows you what your spend is doing, and deal with a team that picks up the phone. No offshore. No juniors. Just locals who know SEO getting on with the work.
Request a free proposal and we'll let you know if SEO is the right channel for your business.
Frequently asked questions
SEO is a longer game than paid ads. Most tradies start seeing real movement in rankings and enquiries within three to six months, with results compounding from there. The upside is that once you're ranking on Google and showing up in AI answers, you're not paying for every click like you would with Google Ads.
AI search is when people use tools like ChatGPT, Gemini, Perplexity or Google's AI Overviews to find answers instead of scrolling through traditional search results. These tools recommend businesses based on what they read across the web. If your site, reviews and online mentions aren't set up properly, you won't get picked. Get it right and you can be the tradie the AI suggests.
Depends on your area, the services you offer and how crowded your patch is. A solo operator in a regional town can get away with less, while a multi-team business in a capital city needs to spend more to compete. Straight up though, anything under $1,500 a month is usually money down the drain. Link building is a big part of SEO and quality links cost money. If someone's quoting you cheaper than that, treat it as a red flag.
A proper campaign covers a few key areas. That includes optimising your website so Google and AI tools can read it properly, creating service and suburb pages that target the searches your customers are using, building your Google Business Profile, earning quality mentions and backlinks across the web, and producing useful content that proves you know your trade. The same work that wins on Google now also helps you show up in AI answers.
No honest agency will guarantee a number one ranking or a mention in an AI tool, and you should be wary of any that does. Google's algorithm changes constantly and AI tools pull from sources no one fully controls. What we can do is build a strategy backed by real data, do the work that's proven to move the needle, and report on the results so you can see what your spend is bringing in.
